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The campaign has been developed to meet Multimap's growth targets by enhancing its search rankings to increase user numbers.

To achieve this, iCrossing has devised a natural search optimisation strategy that will boost search engine visibility on a range of search terms associated with Multimap's services.

A paid service campaign will also maximise the effectiveness of the campaign, further boosting site traffic and enhancing the site's appeal to potential advertisers.

The campaign will combine market research and linguistic profiling to identify potential users' language patterns and track their search habits. This data will then be used to inform Multimap's search strategy.

In May, iCrossing appointed Mel Alcock, former senior vice-president of Disney's Jetix Europe, to the new position of chief client officer UK.

Alcock will be responsible for the delivery of commercial revenues across the business and will develop the commercial proposition for iCrossing in the UK.