LONDON (Brand Republic) 鈥 Internet consultancy firm Icon Medialab has poached Coca-Cola executive Eugene Sung as its chief marketing officer.
Sung will be responsible for Icon Medialab鈥檚 marketing activities on a global basis.
At Coca-Cola, where he worked for four years, Sung was a member of the USA executive committee and group director of capability development.
Before joining Coca-Cola, he was a management consultant at McKinsey & Company and, before that, he was a senior sales and marketing executive at the Campbell Soup Company.
Icon Medialab鈥檚 president and chief executive officer Ulf Dahlsten said, 鈥淗e understands what it takes to run a business and has global experience in cultural change management, both valuable assets for Icon Medialab and our clients.鈥
Icon Medialab has more than 2,000 employees in 15 countries. Clients include Volkswagen, Alitalia and Sony Computer Entertainment Europe.