The integrated two-year deal includes broadcast sponsorship on ITV1 and ITV2, interactive, mobile, online, off-screen licensing as well as on air marketing.
I'm A Celebrity... Get Me Out Of Here! returns this year for its ninth series, with a new team of celebrities spending two weeks in the Australian jungle. Ant and Dec will again present the show.
In addition, I'm A Celebrity Get Me Out Of Here...NOW! returns to ITV2, offering viewers action plus interviews with the celebrity evictees.
Fans will also be able to share views and chat about the show through itv.com, twitter, facebook and other social media.
ITV said the most recent series on ITV1 attracted an average audience of 8.8 million viewers and a 35% share, peaking with 10.2 million and a 40% share. The sponsorship idents will be produced by the Tom Reddy Agency.
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