ITV has signed-up food retailer Iceland to sponsor the seventh series of reality entertainment series I'm A Celebrity ... Get Me Out Of Here!
The deal includes broadcast sponsorship on ITV1 and ITV2, interactive, mobile, online, off-screen licensing and on-air marketing. The last series, also sponsored by Iceland, attracted an average audience of 8.1 million viewers and a 34% share, peaking at 10 million and a 42.6% share.
The show forms a key part of the ITV schedule as the broadcaster enters the remaining weeks of 2007 and looks to maintain a ratings turnaround in recent months.
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