iblink to run Bray Leino's experiential campaigns

Digital brand experience agency iblink has formed a partnership with advertising agency Bray Leino that will see it take charge of all the latter's experiential activity.

Alex Johns
Alex Johns

Experiential marketing is one discipline not directly provided by the Devon-based advertising agency, whose clients include Wrigley, BP, The Royal Mint, Timberland and Ecover.

"This is a ringing endorsement of the benefits to be had when bringing the digital and live worlds together, with both delivering the power of real-time, one-to-one communication for brands," said iblink managing director Alex Johns.

"With the digital and experiential sectors much in evidence nowadays, we expect to see greater convergence of these disciplines in the years ahead," added Bray Leino CEO Bruce Hutton.

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