Ibis lets loose snuggling bunnies in 'sweet bed' ad

More than 30 bunnies were allowed to roam free in a top floor hotel room for an online film promoting hotel chain ibis' most comfortable bed yet, the "Sweet Bed".

Ibis: "sweet bed" campaign
Ibis: "sweet bed" campaign

The film was filmed on location at the ibis London Blackfriars over two days. It captures the bunnies as they explore the room seeking out the most comfortable spot to sleep. The soundtrack is a contemporary cover of 'Hushabye Mountain' by Richard Hawley, from 'Chitty Chitty Bang Bang'.

Company: Accor

Brand: Ibis

Client: Karelle Lamouche, VP marketing Ibis Brands Northern Europe; Lisa Belloni, marketing manager, ibis, ibis Styles, ibis Budget at Accor (UK & Ireland)

Agency: BETC London

Creative: Neil Dawson

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