The campaign, which is part of the chain's retail marketing strategy, will include online promotions on several travel websites, as well as national press and outdoor ads.
Two creative executions will encourage people to take a leisure break at an Ibis hotel in the UK during autumn half-term and Halloween.
The work, by integrated agency MBA, carries the straplines 'Autumn hotel deals that will blow you away' and 'Budget hotels that tick every box'.
The campaign follows parent company Accor's multi-brand press and online campaign encouraging people to 'Celebrate Great Britain' this summer.
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