The sponsorship will run across Channel 4 and More 4 transmissions, and through Channel 4's video-on-demand service 4oD.
The show's format involves 12 families competing to win a family home in the picture perfect village of Grassington in the Yorkshire Dales.
Each week two families will arrive to live in the village for five days. Competing against each other they will "throw themselves into village life doing all they can to persuade the people of Grassington that their family would be a genuine asset to the community" and worthy neighbours.
The six-figure deal has been brokered by MPG Media Contacts. The creative for Hyundai's sponsorship idents are produced by M&C Saatchi.
The idents feature Hyundai's new ix35 model.
Andrew Cullis, marketing director at Hyundai, said: "As well as increasing brand awareness, this sponsorship deal will be an excellent way to enhance Hyundai's new brand positioning 'New thinking. New possibilities.
"The show is based around change, challenging pre-conceived ideas and thinking differently about people. This parallels with Hyundai's new approach of pushing boundaries and transforming the way it thinks."
At the end of last year, a new brand strategy as it shifts its marketing away from price and towards brand-led messages.
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