The latest Hyundai ad for the brand's i30 model, which launched on 8 August, aims to promote the concept that Hyundai is now a quality car brand.
The ad features two models of the i30 - the estate and the hatchback versions - with their drivers demonstrating the features and practicality of the car.
The company identity features heavily in the new campaign. For instance, when one of the drivers plugs in his iPod, it plays the company's slogan, "Drive Your Own Way".
Similarly, the ads later remind the viewer that Hyundai still provides a five-year, unlimited mileage warranty on its entire range.
Despite the political entanglements that Hyundai has hit the headlines for in recent months, after the company's chairman was pardoned by the president of South Korea, the company has been highly successful in expanding abroad.
For instance, in December last year, Hyundai signed a $400m deal to construct a new car plant in Russia. Despite the global economic downturn, it appears that some companies are still managing to achieve growth.
Equally, the new models that Hyundai displayed at the Detroit Motor Show earlier this year were described as direct rivals to the US luxury car market.
This claim will sit favourably at Hyundai as evidence that the Korean manufacturer's vision of being acknowledged as a quality car brand is beginning to be realised.
While BrandIndex has not seen improvements in Hyundai's quality scores recently, it is interesting to note how the general impression scores for the brand have increased since the launch of the latest ad.
Since the ad first aired, the general impression rating for the brand is up an impressive six points, to 3%. Buzz for the brand has also improved: up from 2% on 8 August to 5% on 29 August. On 26 August, there were only positive buzz responses for the brand.
Although index scores for the brand are fairly consistent at present, Hyundai will hope to strengthen these ratings as its strategy of increasing consumers' perception of Hyundai as a quality car manufacturer comes to fruition.
METHODOLOGY: YouGov interviews 2,000 people each weekday to form its BrandIndex, a daily measure of public perception of more than 1,100 consumer brands across 32 sectors. It is measured on a seven-point profile:
1 Buzz
2 General impression
3 Quality
4 Value
5 Satisfaction
6 Recommend
7 Corporate reputation.
In addition, we supply an index score.
Richard Wood,