Huggies 'messmaker' by JWT New York
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Agency
JWT, New York -
Sector
FMCG and Cosmetics / toiletries -
Exposure
United States
JWT New York has created a mess-free way of entertaining babies with a new website for Huggies.
The site, , invites mums to sit their babies at the computer to play an online game.
Hosted by a baby called Harry Hubble, the game enables babies to strike the keyboard to fling various brightly coloured messy substances on a virtual white canvas.
They can then save their creation, download it or send it to a friend.