Havas will work on the creative development of global launch campaigns and other above-the-line activity. The agency will work with Huawei’s teams in London and China.
As revealed by ±±¾©Èü³µpk10 in September 2015, Huawei's smartphone, mobile broadband and home devices division contacted agencies about the brief. Havas London's brief is understood to not affect TeamHW, a bespoke WPP team, which is Huawei’s global creative agency
Dare picked up the UK advertising business in 2014 from Let Us Create. Last year Dare created an ad called "school of pronunciation" featuring football pundits John Hartson, Ray Parlour and Nigel Winterburn.
OMD UK picked up Huawei's UK media planning and buying account last year, moving the business from Goodstuff.
Chris Hirst, the European and UK chief executive at Havas Creative Group, said: "We are delighted to be working with a brand as forward-thinking and innovative as Huawei."
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