Credits
EMEA senior marketing communications and planning manager
Production company
Producer
Telecine (Grade)
HTC 'soundwave' by Mother
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Agency
Mother -
Sector
Agencies, Technology brands and Mobile phones
Mother has unveiled its first work for HTC since winning the pan-European account in July.
The new ad, "soundwave", promotes the launch of HTC’s latest handset, the Sensation XL with Beats Audio integration, and focuses on its powerful sound quality.
It follows a girl who has the ability to make everything she comes into contact with pulsate and vibrate in time to the rhythm of the ad’s soundtrack.