HTC 'Miami bass project' by Mother

HTC 'miami bass project' by Mother
HTC 'miami bass project' by Mother

HTC has launched the next stage of its "as recommended by" campaign with a film highlighting the audio and video credentials of its new One X+ handset.

The ad, by Mother, focuses on a street party in Miami’s Little Haiti neighbourhood. A behind-the-scenes film, a documentary and digital elements are also running across selected European markets. The spot was directed by Daniel Wolfe through Somesuch & Co.