HSBC 'responsibility' by JWT London
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Advertiser
HSBC -
Agency
JWT London -
Sector
Financial services and Banks/building societies
JWT London introduces their latest campaign for HSBC to demonstrate the bank's commitment to their customers' individual financial responsibilities.
A fisherman leaves for work in the early hours of the morning and during his daily fishing hooks a dolphin.
His decision to free the dolphin, and in so doing the rest of the fish he and his team had caught, reflects his attitude towards money.
