HSBC's media buyer, PHD, and outgoing creative partner, Lowe, appointed digital experts Weapon 7 to develop the campaign as part of the ongoing 'World's Local Bank' drive. The ads will run in August across all Sky channels.
Simon Smith, creative director at Weapon 7, said: "We created the game to look like the broadcast commercial. Designed to look like real life video, players felt that they are actually playing the TV ad."
To win the VIP tickets players will have to get a hole-in-one on the famous eighth hole at Kawaguchik, near Mount Fuji, the location recreated in the TV spot by Lowe.
The interactive drive also includes exclusive commentary from golf professional Thomas Bjorn, who will offer their local knowledge on the Wentworth course and the World Match Play Golf event.
The initiative will tie in with HSBC's branding on its knowledge of local markets to reinforce the 'World's Local Bank' message.
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