Hewlett-Packard UK and Ireland has signed a sponsorship deal with The Walt Disney Company UK for the film Tron: Legacy, and the wider Tron franchise.
The HP ePrint and Tron campaign launches next Friday (26 November) and will span print, digital, outdoor, and social media. The film rolls out to UK cinemas on 17 December.
The deal also covers co-branded outdoor ads across London and co-branding on relevant websites throughout December.
HP will also feature on the Tron: Legacy UK Facebook fan page and will be the title sponsor for the film's European premiere, which is taking place in the UK.
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