This is the first time Premier Foods has appointed one agency to handle Hovis' digital advertising.
In the past, it has worked with various agencies including Code. In 2006 Code produced Hovis' new website as part of a £20m Hovis re-launch which saw the new positioning of the Hovis brand based around the proposition ‘Hovis is for Life'. Code also worked on consumer microsites for award winning Hovis Granary www.hovisgranary.com and www.hovis120.com, a celebration of the company's 120 year history.
Last September, Miles Calcraft Briginshaw Duffy handled advertising for the relaunch of Hovis.
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