House of Fraser "turn it on" by 18 Feet & Rising

March 04, 2016

Ballet choreography and fashion collide in a new ad for House of Fraser.

The work was created by 18 Feet & Rising, which also made House of Fraser’s similarly styled Christmas spot. It features the song Banshee by Santigold and was choreographed by Aaron Sillis. The ad promotes House of Fraser’s spring/summer 2016 collection. It was shot by Dave Meyers through RadicalMedia.

Credits

Agency
18 Feet & Rising
Creative
Alex Delaney
Agency producer
Russell Taylor
Production assistant
Joel Wilson
Business director
Adrienne Little
Production company
RadicalMedia
Director
Dave Meyers
Executive producer
Ben Schneider
Producer
Malachy Mcanenny
DoP
Jake Scott
Post-production
Finish
VFX supervisor
Judy Roberts
VFX artists
Ross Macpherson
Kayley Fernandez
Andy Copping
Steve Murgatroyd
VFX producer
Vittorio Giannini
Grade
Duncan Russell
Finish
Editor
Nick Gilberg
Speade
Sound
Anthony Moore
Factory
Track
"Banshee"
Santigold
Music supervision
Leland Music
Choreographer
Aaron Sillis

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