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House of Fraser is returning to TV advertising this Christmas after an 11-year break with a documentary-style campaign featuring models. The activity, created by 18 Feet & Rising, will launch on 15 November during The X Factor and I’m A Celebrity… Get Me Out Of Here! on ITV. In the films, the models answer questions about gifting directly to the camera. They end with the line: "Be you, no matter who, this Christmas." The work was created by Alex Delaney and directed by Jennifer Venditti through Bold. Post-production was by Finish and Absolute, while Goodstuff Communications handled media planning and buying.