Bulla is looking for stories from Australians living abroad in its ‘Bring Em Home’ campaign. Four expats will win a free return flight home by explaining why they deserve the trip.
Digital agency Grey Melbourne commissioned Hotcow to organise experiential activity in support of the online competition, which asks people to submit their 30-second video story on the brand’s Facebook page for a chance to win the flight.
Starting tomorrow (17 November), Hotcow's roaming team will visit various locations in south west London and New York to find competition entrants. The agency will also set up a video recording booth in London’s Victoria station on 23-24 November, where Aussies will be invited to record a message explaining why they should win the flight.
Online votes will determine the winners and the four expats’ journeys will be turned into a documentary at the end of the campaign.
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