The shop will be in place for four days and aims to build awareness of the humanitarian charity’s online gift shop.
Consumers can buy Christmas gifts at the shop and learn about the British Red Cross’s services. Fundraisers will be on hand to demonstrate how a small spend in the shop can make a big difference to someone in need.
The event is part of the Generosity Wrapped Up campaign and will be integrated with online PR and social media work.
Sally Durcan, managing director of Hotcow, said: "We are honoured that the British Red Cross has chosen Hotcow to implement their first ever experiential event that will definitely raise awareness for such a good cause."
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