The ‘Get Dirty with Hoover' campaign, from agency Bright Giant, comprises viral marketing content including video, a website with interactive photo upload and banners.
A viral website, www.getdirtywithhoover.co.uk will host the video and supporting materials.
A follow on campaign, entitled, ‘How Dirty Can You Get' will run after the initial campaign, encouraging the public to upload photos of themselves getting dirty in order to win one of the Hoover 10kg washing machines.
The campaign will run until the end of the year.
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