Honey Monster and experiential agency Hotcow brought in Stage One to produce a themed 鈥榤onster truck' for the food range.
The campaign and truck have been created to "both raise brand awareness and reinforce the public's latent fondness of the Honey Monster".
The conversion of the 1970's ex-army Land over 101 included extra lighting, panelling, graphics and a roof hatch, using Stage One's metal, wood, composites and paint workshops over the three-month process.
The truck will tour UK retail outlets through Spring 2010.
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