The mailer is part of Honda's ongoing prospect relationship management programme and focuses on the proposition that recipients can "Take one step closer to the joy of driving".
The mail pack features cars from the Honda range with stories to engage the reader and an incentive to fill out the form to win either a Civic Type-R hot hatch or an Ultimate Honda Getaway holiday.
This includes VIP tickets to the 2006 Japanese Grand Prix and a 10-night beach holiday in Langkawi, Malaysia.
The car manufacturer is hoping its latest mailing will result in a high participation from potential customers, with previous campaigns reaching response levels of 12%.
Re-qualified prospects will then go on to receive relevant model specific information and offers once they have completed the form.
Lee Anne Crossley, prospect relationship marketing executive at Honda UK, said: "Our PRM programme has been yielding impressive results in terms of cost-effectively generating significant volumes of attributable new car sales. We hope that this will continue with this exciting new piece, which conveys the brilliance of our range."
Honda's last direct marketing strategy in June, also created by Hicklin Slade, targeted parents at its Honda Family Weekend, which supported the Yummy Mummy Appeal for children's cancer charity CLIC Sargent.
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