Honda promotes local talent with Facebook campaign

Honda has launched a social media campaign that celebrates the UK's most talented "makers" and promotes the skills of its car building engineers in Swindon.

Honda: 'made in Britain' Facebook campaign
Honda: 'made in Britain' Facebook campaign

The Japanese car marque is raising awareness that over 80% of all Honda vehicles bought in the UK are built at its Swindon plant.

The 'Made in Britain' campaign centres on a where individuals can enter a competition to win a quarterly development award worth up to £1,000.

The first prize will be awarded to the most stylish entry by a panel of guests including Shortlist Mode editor Adrian Clark.

Honda will search for the most interesting sustainability initiative between June and September, and the most convincing futuristic insight between September and December.

Steve Kirk, UK communications manager at Honda, said: "We employ over 3,000 incredibly-skilled engineers at the Honda plant in Swindon, and every year they build 140,000 of the most innovative and reliable cars on the road. This campaign is about celebrating their expertise."

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