Honda has launched the direct and digital element to its 'Unpredictable Life' campaign today, across 27 markets, for its Jazz marque.
The campaign, developed by Elvis, ties with , which launched in January.
The digital presence has been reviewed and a Honda Jazz microsite developed, which draws-in potential customers who are actively researching car purchases.
Territories will be able to adapt the site for local markets.
Potential customers can examine the Honda Jazz's features through a calendar of the car's facts and figures, and why it is useful to make an unpredictable world more predictable.
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