��������pk10

The Home Office's campaign targets perpetrators, victims and bystanders to educate on what makes a forced marriage and reduce their number in the UK.

Press and digital ads by FCB Inferno visualise the layers of pressure smothering victims, while a film using a simple camera move reduces the victims to inconsequential players in their own lives. The three brides and one groom represent a range of communities based on real cases in the UK. The work was written by Sarah Lefkowith and Gerard Roda and art directed by Nicole Chen and Vivien Decombe.