Holsten Pils' new website is to offer five browsers the chance to
win a year's supply of the lager every month.
The site, designed by Black Cat, has been set up to support the brand's
advertising campaign which features hard-man actor Ray Winstone and
which sports the tagline 'It's the Daddy'.
To win, visitors to the site will have to answer questions such as
'Who's the daddy of all takeaways', and 'Who's the daddy of all
seventies bands.' The site will run for as long as the above-the-line TV
advertising activity.
The advertising creative was developed through TBWA and is competing
with Budweiser's 'Wassup' push.
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