The initiative is designed to showcase the expertise of specialist "qualified to advise" staff who have an A-Level equivalent qualification in health products and supplements.
Staff have been trained at the
The 'Ask Us Anything' promotion will start tomorrow and run for a month, with TV activity and in-store marketing raising awareness of the promotion.
It comes as Holland & Barrett moves away from its long-standing ad strategy after in order to launch animated TV spots focused on a "in pursuit of health and happiness" positioning.
Lysa Hardy, who at Holland & Barrett parent company NBTY last year, claims the retailer is confident staff "can answer any questions relating to products sold in-store", as it seeks to establish itself as a place where people can go to receive "quality health advice they can trust".
Customers will be offered the 20% discount at the till if staff fail to answer the questions, with discounts also being offered on top of "buy one get one half-price" promotions.
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