Prior to joining WWAV in 2001, Hogan worked in Sydney for three years in the direct marketing arm of George Patterson Bates, Australia's largest advertising agency and part of the Bates network.
He was employed as a communications director working on the Olympic Games and was responsible for helping develop and execute the DM strategy to sell the domestic tickets. The campaign saw more tickets sold to the games than any other before.
Before going to Australia, Hogan worked at Carlson and Wunderman Cato Johnson.
Hogan said: "I couldn't resist the opportunity to work at Proximity which has, I believe, the strongest integrated planning department in London. The challenges facing Sainsbury's and, in particular, its intention to increase its turnover by £2.5bn over the coming three years will be tough but I'm relishing the prospect of getting my teeth stuck in."
The future of the Sainsbury's account is uncertain following reports that the client is working with the Haystack Group on a direct marketing review alongside its current creative agency review. Sainsbury's has denied it is reviewing the direct account.
Amanda Phillips, director of client service at Proximity, said: "Matt is a great addition to our senior team. His strategic reputation is fantastic and we are delighted he has joined us."
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