The agency won the account following a pitch handled internally by marketing consultant Vickie Boff.
Underwired Amaze will be responsible for strategy development and for executing campaigns across Hodder & Stoughton’s portfolio of authors, which also includes Jodi Picoult and Peter Kay.
Boff said: "We are really looking forward to seeing the results of working with the team to help shape our future communications and ongoing engagement with our readers."
" to promote the launch of its new James Bond novel, 'Carte Blanche'.
The campaign, created by its social media agency, FreshNetworks, challenged James Bond fans to answer a series of questions on Twitter and Facebook. It asked them to travel to Bond-related locations across London to piece together clues to solve a secret mission.