The sponsorship, which was arranged by Arena BLM and ad sales house IDS, is a first for HobbyCraft and covers the "Home Inspiration" programming of TV shows such as Homes Under the Hammer and Extreme Makeover: Home Edition.
The on-air activity will be combined with a crafts channel on Home's website, , which will showcase HobbyCraft's products.
The sponsorship runs from Monday (5 October) to 13 December.
The deal also includes homepage roadblocks on key shopping dates, homepage text links and key work sponsorship across the Home website and will be supported by TV airtime, magazines, inserts and door-to-door activity.
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