The first issue of the quarterly title went on sale on Monday with a cover price of £1.49. It is being sold in HobbyCraft's 44 retail outlets nationwide, and via its online store.
The publication has been produced by Blue Door Media, a subsidiary of Seven Publishing. The launch issue is being backed by in-store marketing, and a national TV ad campaign. The magazine includes a money-off voucher worth £35.
HobbyCraft has opened three stores this year and plans to open another three before Christmas.
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