HRP, which manages tourist attractions such as the Tower of London, Hampton Court Palace and Kensington Palace, has appointed DM agency Elvis to develop direct mail, sales promotion and field marketing campaigns. Elvis will also work on partnerships and business-to-business marketing.
HRP's locations attracts different types of visitor, so Elvis will tailor separate strategies and campaigns for each attraction.
The agency will work closely with HRP's marketing team, which is led by head of marketing Julie Emig.
Elvis will also work alongside sister agency Miles Calcraft Briginshaw Duffy, which handles HRP's advertising.
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