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Hiscox, the insurance company, has made good use of 3D projection mapping in its new brand campaign. VCCP created the spot, which will run on TV and in cinemas. The technology is used to show what goes on inside a house from the outside. In the ad, a narrator talks about how the house he bought at the age of 35 was the one he grew up in and about his changing priorities. The endline is: "As your home becomes more important, so does your insurer." The work was written by Kieran Knight, art directed by Veryan Prigg and directed by Mike Sharpe through Found. Media planning and buying was handled by Vizeum.