The campaign will be created by Glasgow-based agency Merle with media through Spirit Media. It will break on Scottish television in April before being rolled out nationally. It is the first time the brand will have advertised on television for 10 years.
The TV is being supported by a print campaign, which will feature images by Colin Prior, a photographer known for his pictures of Scottish landscapes.
Highland Spring has also redesigned its logo, updating the tartan sash theme and incorporating the Breast Cancer Care pink ribbon, to highlight the brand's support of the charity. Glasgow agency 999 design worked with Highland Spring on the revamp of its design.
Sally Stanley, marketing director of Highland Spring, said: "The design highlights our Scottish provenance, embracing our position as a premium fresh natural mineral water. With the increasing trend towards pure, natural products from a known trusted source, we expect our makeover to attract many new supporters."
The new-look bottles, along with products including a 750ml sports bottle, appear on shelves starting today.
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