Direct mail continued its upwards climb in Q3 last year, according to the latest figures from DMIS.
Volume was up 5.4 per cent on the same quarter in 2002, with 1.3 billion items sent. Expenditure also rose slightly, reaching £557.3m, up 0.6 per cent on Q3 2002.
Home shopping was the only sector to experience a decrease in volume, although it remained the second largest mailer. It sent out 135 million items in Q3, topped only by the financial services sector, which sent out 241 million items of direct mail.
Join a growing community of media, marketing and advertising professionals today
Read exclusive registrant only articles
Read more articles each month
Sign up for free specialised news bulletins
Register NowGet unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Advertising Intelligence Market Reports.
Find out moreGet unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.
Upgrade accessGet the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.
Create an alert now
_1.jpg)
.jpg)
