Hero Eco transforms into A2B

March 11, 2013

How long?

1 minute

Electronic-bike company Hero Eco rebrands to A2B and freshens up its product line up to give it broader appeal to a younger audience.

Three new e-bikes with the updated livery are being rolled out this spring with names including Galvani, Ferber and Shima.

Brand: A2B

Client: Naveen Munjal, managing director

Agency: In-house (bike design) and Marmalade on Toast (rebrand)

Designer: Michael Walinda

Topics

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