Adventure is being put at the heart of this beautifully-shot campaign featuring a boy riding an Early Rider bike while being accompanied by his pet husky.
An illustrated book full of activities and poems encourages kids to explore the great outdoors with their new bike and to complete the concept the brand is refreshing its website to give it the same look and feel as the book.
Brand: Early Rider
Client: Andy Loveland, founder
Agency: 18 Feet & Rising
Creative: Anna Carpen and Stephen de Wolf
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