According to a new LinkedIn Research Network/Harris Poll of 2,025 adults, 69 per cent say they don't know enough about Twitter to comment on it.
The minority of consumers who are aware of Twitter have mixed feelings about the microblog. Just 12 per cent believe it will grow over the coming years, while an equal number think it's just for young people.
A further 8 per cent of those surveyed think they are too cool for tweets, saying that Twitter is old news and that it's time to find the next big thing in social networking.
Of the 1,015 advertisers that took part in the poll, 17 per cent admit to not knowing much about Twitter, a potentially worrying statistic for the site's co-founder Biz Stone, who is working to roll out a commercial model aimed at attracting revenue from brand-owners.
Despite this, an impressive 50 per cent of advertisers say they expect Twitter to experience significant growth over the next few years. But 20 per cent are convinced the microblog is just for young people and is not a mass-market proposition.
The research comes after it was revealed that Twitter has generated almost $50 million worth of over the last 30 days. The value of Twitter's TV, newspaper and magazine coverage is estimated to be $48m (£29m), equivalent to half of what Microsoft plans to spend marketing its biggest product launch of the year, Bing.
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