The promotion is a re-run of last year’s Dreamz Meanz Heinz pus h which resulted in Heinz’s highest quarterly sales for two years and over 340,000 responses. Both campaigns were created by Billington Cartmell.
Dreamz Meanz Heinz offers a series of prizes through a sweepstake mechanism. They can discover if they have won a prize by checking under the lid or entering in online a unique code printed on the can.
Consumers can also enter an online draw for cash prizes ranging from £10,000 to £1000. Heinz has signed up Mazda, Thomas Cook and Play.com as brand partners to supply the prizes.
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