Following a competitive pitch, it has appointed Play to its digital creative roster, sitting alongside Swamp at Brahm, which works with Heinz on a project basis.
Heinz has briefed Play to develop a branded web portal to showcase its soup brands, including Big Soups, Classics, Soup Cup, Special and Weight Watchers.
The company intends to invest in a digital drive to encourage consumers to enjoy soup in a 'non-traditional' way through the use of interactive recipes, video clips and message boards.
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