Heineken "Perfect match" by Publicis

Heineken highlights the rivalries of rugby's Six Nations tournament through the trials and tribulations of three couples.

Set to Tainted Love by Soft Cell, the ad shows three pairs from different countries as they put their relationships to the test by showing support for their home nations. An England supporter goes red at his partner’s support for Ireland, for example, but rivalries dwindle as each pair enjoys a pint of Heineken, prompting the tagline: "They’re you’re perfect match until the match."

It was created by Peter Dobbyn, Lucas Oliveira and Ger Roe, and directed by Karien Cherry through Outsider.

Credits

Advertiser
Brand
Local creative team
Board creative director
Senior copywriter
Global creative team
Global chief creative officer PWW
International coordination creative director
Associate creative director Publicis Italy
Local client service team
Business director
Senior account director
Global
Global client service director
Global strategy director
Local agency
Head of production
Head of strategic planning
Head of digital
Local client/ brand team
Heineken Ireland marketing director
Heineken Ireland marketing manager
Heineken Ireland senior brand manager
Heineken Ireland BTL activations manager
Global client/ brand team
Global senior director Heineken brand
Global integrated communication & CMI manager Heineken brand
Global communication manager Heineken brand
Production company
Director
Outsider producer
Service production
Giant producer
Post production
Track
Art director
Account executive
Assistant producer
Digital production team