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Heineken has signalled its sponsorship of the Uefa Champions' League with a television blitz including idents and commercials clocking in at up to three minutes in length. This ad, which is the first work for the brewer to come from StrawberryFrog, is part of a larger campaign. Kicked out of a stadium in the middle of a game, a ball is booted around the planet by a variety of characters, making an appearance in: the Tomatina festival in Buñol; a wedding party, in which the bride ditches her bouquet in order to go for the ball; and a busy commuter street, where the roofs of cars stuck in a traffic jam become an impromptu pitch.