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Heineken is promoting its tie-in with the new James Bond movie with an ad by Publicis.

In a nod to the delayed release of the movie, No Time To Die, the Heineken spot features Daniel Craig in character as Bond pouring himself a glass of the beer before saying: "Well worth the wait."

It was written by Olga Alonso, art directed by Alexia Vindret, and directed by Sam Gold through Smuggler.