Heineken "Finally together" by Le Pub

Heineken's global campaign celebrates the return of football rivalries ahead of this year's postponed Uefa Euro 2020 tournament.

"Finally together" begins as a pair of Portugal fans head to a Spanish pub to enjoy the footy. While a Russian shop assistant offers Belgian customers an umbrella as shelter from the rain, an England fan enjoys a free brewski from his Scottish housemate in a seemingly wholesome series of events. However, it soon becomes evident that each interaction isn’t as good-natured as it seems, with France fans eating a pizza which reads "forza Italia" and a German fan taking a selfie instead of the group photo of Poland fans, which she offered to take. It ends with the tagline "Finally together, to be rivals again".

The work was created by Eoin Sherry and Maria Carillo.

Credits

Brand
Sr. director global Heineken brand
Communication director
Communication manager
Digital director
Project & media manager
Sponsorship director
Sponsorship managers
Sponsorship specialist
Global chief creative officer Publicis WW
Chief creative officer Publicis Italy
Global executive creative director
Global creative director
Senior art director
Creative supervisor
Global strategy directors
Head of TV Publicis
Head TV oroduction Heineken global
Le Pub Ams GM/ Global client service director
Global client service director
Group account director
Account supervisor
Account executive
Production company
Executive producer
Production service
Post production company
Executive producer
Senior producer
Color grading
Sound studio
Music production
Color grading
Digital post production company
Executive producer
Post producer
M&C Saatchi Sport & Entertainment
Managing partner
Head of planning
Senior account director
Account director
Senior account executive
Account executive
Edelman
Senior director
Creative director
Planning director
Account director
Senior account manager
Senior account executive
Dentsu International
International brand account director
Global strategy partner
Digital strategy director