Heineken app answers the perennial question on a night out

Social Media

Ben Bold

July 18, 2014

How long?

1 minute

Heineken app answers the perennial question on a night out - @wherenext?

Wandering the streets of London or New York unsure where to head for a drink, meal or dance? Don't fret, tweet "@wherenext" with your location and unlock info on all the events in your vicinity, using technology powered by the next phase of Heineken's "Open Your City" campaign.

Heineken: Where's the party at? Tweet @wherenext

The @wherenext platform enables users to discover venues that are trending across social networks, using an algorithm that analyses data from media including Foursquare, Twitter and Instagram.

After typing "@wherenext" and their location, users are presented with a number of options and a link to a mobile site carrying images and reviews.

Here's a video showing people using the app have lots of fun.