Heatworld Mobile will go live tomorrow (Friday) with Emap claiming that it will publish fresh content every hour during office hours. Emap has struck deals with mobile operators Orange, 3, O2 and Vodafone to host Heatworld Mobile on their portals. The site can also be accessed off-portal through the 81645 short code. Emap has set a subscription rate of £1.99 a month for Heatworld Mobile.
Heat is currently available on handsets, but the launch of Heatworld Mobile will bring the content in line with that of the recently relaunched website.
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