Swan, who starts the newly created role with immediate effect, will be responsible for overseeing the delivery of all advertising and paid-for-content across Hearst UK's 21 magazine websites and digital pureplay brands.
Key advertisers across Hearst UK's digital portfolio include Estee Lauder, Burberry, P&G, Richemont and GlaxoSmithKline.
Prior to this appointment, Swan was ad operations manager at rival publisher Hachette Filipacchi. He has also worked at various other media companies, including Abu Dhabi Media Company, Global Radio and Autotrader.
Hearst Magazines UK claims to reach more than 24 million monthly unique users online and publishes leading brands such as entertainment news website Digital Spy.
to the position of digital product director for its digital division.
.jpg)
.jpg)