With experience of working at iconic event venues such as the Natural History Museum, Old Billingsgate and Banqueting House, Croucher is well known throughout the event industry.
In her new role she is looking forward to the challenge of increasing the number of blue-chip companies that take full advantage of the company's services and products.
The Recipe managing director David Wolanski said: "I met Hayley three years ago and recognised her passion for the event industry. Over the past few years she has built a very positive reputation for herself; everyone I have come across speaks very highly of her. She wants to progress in this industry so we want to give her that platform to develop herself and grow as an integral part of our team for years to come."
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